Great post Josh, we've been exploring some new cool concepts for video consumption, mainly for TV experiences and I can for sure tell you that this is no easy task. TV has been living there in our homes for decades, compared to phones/tablets that are here for few years only. Designing for the big screen involves changing habits, breaking the concept of Video on Demand and Linear TV, mixing video and catalog searches (thanks Netflix), what about voice commands? The remote control as we know just simply doesn't work, a lot of work to do, and someone will need to roll up the sleeves and dive in… Good luck for all of us!